SEO vs Web Design

SEO vs Web Design

What is the difference between web design and SEO?

Let's use an analogy,  Web design is like your physical building (the foundation of your business) with all the parts you need to do business- square footage, display cases, flooring, lighting, office space,  bathrooms, employees, training areas, parking.

SEO is like the marketing-colors, logo, fonts, voice-overs and narrations, using TV or billboards or radio, marketing research, demographic research, location.

Web design is building the website.  SEO is marketing the website.

You can still have a strong business through such media as word of mouth, strong external marketing and repeat customers, internet ads, print ads, TV and radio ads, but your business will be missing its full possibilities.

Web Design

Web design involves the coding- HTML, Javascript, CSS, etc

Web hosting platform

Web design is putting together the correct elements that are the business- images, logo, domain name, fonts, colors, name, address, phone number in the correct places.

Web design is creating the pages to support the elements of the business.

Facilitating movement (linking) inside the website.

Website design is a process of  building a set of electronic files to create the format, colors, content styles, pictures, structure, designs and features on your website for your target audience.

There are different kinds of web designers, each concentrating on a special and specific type of work. These are:

1. User Experience (UX)

2. User Interface (UI)

3. Visual

The Skill Sets Web Designers Need

HTML and CSS knowledge

Comprehending the Principles of website design and web accessibility Quality.

Responsive and interaction design

Conversion Rate Optimization (CRO)

User journey mapping

Wireframing and prototyping

Branding, color theory, and typography

Design tools and software

2. Web Developers

Web developers are generally called programmers. They bring the design made by the web designers and transform it into a fully functioning website. They use various software and tools like Java script, jQuery, Node.js, PHP, ASP, Python, etc. Their main purpose is to build a smooth-running, well-functioning website. Web developers are trustworthy for Collaboration with UX designers, UI designers, and visual designers to make web pages based on the design supplied by the designer. will hand on the kind of web development job they do.

Types of Web Developers

Generally, web developers concentrate on a handful of programming languages. The languages they use, however, will hand on the kind of web development job they do.

There exist 3 main types of web developers:

1. Front-end

2. Back-end

3. Full-stack

The Skill Sets Web Developers Need

programming languages & Coding languages including HTML, CSS, JavaScript, and PHP

JavaScript frameworks like jQuery

Testing and debugging

Back-ends and databases

Content Management Systems (WordPress, etc.)

Search Engine Optimization (SEO)

UX

User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.

 Strategy and Content:

Competitor Analysis

Customer Analysis

Product Structure/Strategy

Content Development

Wireframing and Prototyping:

Wireframing  (Wireframe is a layout of a web page that demonstrates what interface elements will exist on key pages. It is a critical part of the interaction design process.)

Prototyping

Testing/Iteration

Development Planning

Execution and Analytics

Coordination with UI Designer(s)

Coordination with Developer(s)

Tracking Goals and Integration

Analysis and Iteration

UI

UI and UX are many times used interchangeably. Despite it being an older term, the question of “What is user interface design?” is difficult to answer because it has so many different meanings that have not come from the dictionary. User Experience is a fusion of tasks focused on optimization of a product for effective and enjoyable use. User Interface Design is its compliment, the look and feel, the presentation and interactivity of a product. But like UX, it is easily and often redefined by the industries that employ UI Designers. Different job posts will often refer to the profession as completely different things.

Look and Feel:

Customer Analysis

Design Research

Branding and Graphic Development

User Guides/Story line

Responsiveness and Interactivity:

UI Prototyping

Interactivity and Animation

Adaptation to All Device Screen Sizes

Implementation with Developer

A web designer is a person that creates a website that looks good. They specifically refer to the attractive part of the website as well as its usability. The major duty of Web Designers is to concentrate on the style and general feel of the website using graphics and pictures to make the website attractive.

Search Engine Optimization

Picture a big oak tree and call it web (internet) marketing.

A branch of web marketing is SEO.

SEO's keystone is keyword research.

Using Google's algorithm to emphasize the things the target audience prefers in keywords, colors, fonts, blog and content focus.  SEO targets your potential visitors with information from Google's algorithm.

SEO:

Research keywords

Place keywords strategically

Make sure your Design is user-friendly

Quality content

Includes Social Media

Create page titles

Make sure your URL is User-Friendly

Fast loading

Include meta tags

The domain name

Pages focus

Page titles

Blog titles and focus

Fast loading

Page design

header design

footer design

Tags that only the search engines can see

Reaching a broad  internet audience that is interested in your product or service.

Skills/talents needed for SEO success: Good command of English or your native language, healthy interest in psychology, ability to make and complete both tactical and strategic decisions, excellent research skills, enjoyment of the internet as a whole, interest in the business of business . Ability to design with a target demographic in mind, mental flexibility,  good communication skills.

Summary

If you understand digital marketing, you’ll know that web design focuses on the visuals visitors examine on your website and SEO focuses on how search engines rank or score your website. It’s easy to assume that web design and SEO are separate activities, but that is far from the truth. The relationship between website design and effective SEO strategies is essential for reaching the most possible customers.

The website’s coding is a huge aspect in how a website ranks, as it is HTML, CSS and Javascript that Google crawlers read.. Therefore, if the coding is not easily readable by bots, or if the website is visually hiding data from the user, but making it available to bots (a keyword stuffed paragraph of text - Old black-hat SEO practice) then Google may either not count, or in rare cases algorithmically penalise a website.