SEO vs Website Design
Web Design vs SEO
What is the difference between web design and SEO?
Let's use an analogy. Web design is like your physical building (the foundation of your business) with all the parts you need to do business- square footage, display cases, flooring, lighting, office space, bathrooms, employees, training areas, parking.
SEO is what brings people into your business using Google's algorithms. Your target demographic is drawn to a particular kind of marketing-colors, logo, fonts, voice-overs and narrations. SEO taps into what Google knows about your target audience and applies it to all your internet properties, starting with your website.
Web design is building the website. SEO is marketing the website using Google's algorithms.
You can still have a growing business through methods such as word of mouth, strong external marketing and repeat customers, internet ads, print ads, TV and radio ads, but your business will be missing so many possibilities.
Web Design
- Web design involves the coding- HTML, Javascript, CSS, etc
- Web hosting platform
- Web design is putting together the correct elements that are the business- images, logo, domain name, fonts, colors, name, address, phone number in the correct places.
- Web design is creating the pages to support the elements of the business.
- Facilitating movement (linking) inside the website.
- Website design is a process of building a set of electronic files to create the format, colors, content styles, pictures, structure, designs and features on your website for your target audience.
There are different kinds of web designers, each concentrating on a special and specific type of work. These are:
- User Experience (UX)
- User Interface (UI)
- Visual
Large Call to Action Headline
The Skill Sets of Web Designers Need
- HTML and CSS knowledge
- Comprehending the Principles of website design and web accessibility Quality
- Responsive and interaction design
- Conversion Rate Optimization (CRO)
- User journey mapping
- Wireframing and prototyping
- Branding, color theory, and typography
- Design tools and software
Web Developers
Web developers are generally called programmers. They bring the design made by the web designers and transform it into a fully functioning website. They use various software and tools like Java script, jQuery, Node.js, PHP, ASP, Python, etc. Their main purpose is to build a smooth-running, well-functioning website. Web developers are trustworthy for Collaboration with UX designers, UI designers, and visual designers to make web pages based on the design supplied by the designer. will hand on the kind of web development job they do.
Types of Web Developers
Generally, web developers concentrate on a handful of programming languages. The languages they use, however, will hand on the kind of web development job they do.
There exist 3 main types of web developers
- Front-end
- Back-end
- Full-stack
The Skill Sets Web Developers Need
- Programming languages & Coding languages including HTML, CSS, JavaScript and PHP
- JavaScript frameworks like jQuery
- Testing and debugging
- Back-ends and databases
- Content Management Systems (WordPress, etc.)
- Search Engine Optimization (SEO)
UX
User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.
Strategy and Content
- Competitor Analysis
- Product Structure/Strategy
- Content Development
Wireframing and Prototyping:
- Wireframing (Wireframe is a layout of a web page that demonstrates what interface elements will exist on key pages. It is a critical part of the interaction design process.)
- Prototyping
- Testing/Iteration
- Development Planning
Execution and Analytics
- Coordination with UI Designer(s)
- Coordination with Developer(s)
- Tracking Goals and Integration
- Analysis and Iteration
UI
UI and UX are many times used interchangeably. Despite it being an older term, the question of “What is user interface design?” is difficult to answer because it has so many different meanings that have not come from the dictionary. User Experience is a fusion of tasks focused on optimization of a product for effective and enjoyable use. User Interface Design is its compliment, the look and feel, the presentation and interactivity of a product. But like UX, it is easily and often redefined by the industries that employ UI Designers. Different job posts will often refer to the profession as completely different things.
Look and Feel
- Customer Analysis
- Design Research
- Branding and Graphic Development
- User Guides/Story line
Responsiveness and Interactivity
- UI Prototyping
- Interactivity and Animation
- Adaptation to All Device Screen Sizes
- Implementation with Developer
A web designer is a person that creates a website that looks good. They specifically refer to the attractive part of the website as well as its usability. The major duty of Web Designers is to concentrate on the style and general feel of the website using graphics and pictures to make the website attractive.
Search Engine Optimization
Picture a big oak tree and call it web (internet) marketing.
A branch of web marketing is SEO.
SEO's Keystone is Keyword Research
Using Google's algorithm to emphasize the things the target audience prefers in keywords, colors, fonts, blog and content focus. SEO targets your potential visitors with information from Google's algorithm.
SEO Is
- Research keywords
- Place keywords strategically
- Make sure your Design is user-friendly
- Quality content
- Includes Social Media
- Create page titles
- Make sure your URL is User-Friendly
- Fast loading
- Include meta tags
- The domain name
- Pages focus
- Page titles
- Blog titles and focus
- Fast loading
- Page design
- header design
- footer design
- Tags that only the search engines can see
- Reaching a broad internet audience that is interested in your product or service.
Skills/talents needed for SEO success: Good command of English or your native language, healthy interest in psychology, ability to make and complete both tactical and strategic decisions, excellent research skills, enjoyment of the internet as a whole, interest in the business of business . Ability to design with a target demographic in mind, mental flexibility, good communication skills.
Summary
If you understand digital marketing, you’ll know that web design focuses on the visuals visitors examine on your website and SEO focuses on how search engines rank or score your website. It’s easy to assume that web design and SEO are separate activities, but that is far from the truth. The relationship between website design and effective SEO strategies is essential for reaching the most possible customers.
The website’s coding is a huge aspect in how a website ranks, as it is HTML, CSS and Javascript that Google crawlers read.. Therefore, if the coding is not easily readable by bots, or if the website is visually hiding data from the user, but making it available to bots (a keyword stuffed paragraph of text - Old black-hat SEO practice) then Google may either not count, or in rare cases penalize a website.
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