91% of everyone who wants something in FaceBook first goes to Google or some other search engine. And then, 50% of the searchers click on one of the first three listings. A website gives your audience more of your information in an easily searched and viewed format. Looking through your FB business page is a no-go for someone looking for quick results. A well setup website gives the potential customer a summary of your business, quick results for a specific request, easy contact information, detailed information pages, quick pictures of your products and prices in an easy to use format, easy collection of email addresses for ad campaigns or newsletters, analytics for how your pages are doing compared to your competitors. To rank on the first page of Google, you will need to optimize your website, SEO. This means that what's visible to the customer will engage the customer. This means you give Google what it wants to see behind the scene and what else is linked to your website like social media, Google Business Profile, mentions in other media, etc.

It is the main way your customers relate to your business. It links to your social media and local business profile.

A newsletter allows you to give updated targeted information to your subscribers. The ROI of a Newsletter is 3,600% return on investment. That means for every $1 dollar you spend, you get a $3,600 return.