Optimize Content

Why should you care about whether or not your content is optimized? Google cares. It looks at your content to rank it according to it's optimization level. Google ranks your content according to a number of factors that it has proven over time please your target demographic. Some of these factors are length, keywords and layout. Your audience cares that your website content reflects their values and preferences. Someone looking for electric guitars feels comfortable with a different website style than someone looking for an electrician.

Content is ranked in, but not limited to, your website, blogs, email and social media.

Content optimization is separate and distinct from website SEO. It requires that you have full knowlege of your product. If you know your topic and product, and you give important value to your audience, your ranking will reflect it. Good SEO for content requires that you know Google's current optimization requirements.

If there any duplication of content, it is called plagiarism and your ranking drops.

Content creation is a different kind of creativity from web design, GBP or social media posts. It requires research into your particular niche and what others in your industry have written on the subject. People want real information not fluff or deception. AI can only do so much. AI can find what others have written and possibly give you ideas for more content, but I have yet to see real creativity and interesting content, of any length, in what it writes. I can tell if AI has written something by the way is sounds. If I can, so can your audience, so can Goolge. You need engaging content to hold your audiences' attention and bring them back.