Google Business Profile is another way for businesses to reach potential clients on the web. It is mainly for local businesses like plumbers and dentists, but internet businesses can make it work, too.

Since the recent major Google update, the GBP relies heavily on how well your website is optimized.

Now Google draws heavily on your website. How well both are optimized will determine where you rank on search engines. GBP is yet another tool in your marketing arsenal to promote your business or non-profit. It's easy to set up, but needs to be optimized just like a website. This means knowing what Google's algorithm says about your target demographic.

Also, reviews carry more weight now. It isn't how many reviews you have or 5 star reviews, it is how you respond to the reviews.

GBP and SEO are separate, but to rank the highest on search engines, use both.