Google Affects YOU

To understand why you need SEO on your website and other internet properties, you should understand how Google works. You can put anything on the internet, but just creating a website or a YouTube post or Meta (FB) post isn't enough for your website or content to get noticed by the search engines. The search engines have a specific way they require your internet posts to be found. All search engines have tags they use that you need to add to your website or whatever. Google uses GA4. This is a piece of code that must be installed on your website to allow Google to find your website, that isn't the only thing you need. Another thing is called Robots. This tells Google it is allowed to crawl your website and judge it against other websites or, in other words, rank the website.

If you have a local business, brick-and-mortar, you will need a Google Business Profile. Until recently, it was called GMB, Google My Business. This will allow your business to be on Google maps and be found when someone googles, “Business X near me”. This is especially necessary if you have lots of competition in your area such as convenience stores or plumbers. There are very specific ways to get Google's attention for your business. This is called optimization, or rather, search engine optimization.

All social media platforms have their own search engines. If you optimize for Google, you will do just as well in the other areas.

Google has over 200 factors it uses to judge your website. SEO, search engine optimization, optimizes the most important ones first and then works toward the less valuable ones. You will need an audit of your website or GBP to know what needs to have attention first. This starts with an audit or diagnosis of your site, website or GBP. If you want to learn how to do your own SEO, it's possible, but time consuming. If you want a professional to do it for you, it will cost just like any advertising, except that it gains you organic traffic and therefore works better.

SEO uses the algorithms Google has developed and uses to rank websites. It is cheaper in the long run to use SEO because it uses organic or real people to build your audience. If you show up on a search for something like local museums near me, and you are the top listing, you have a 67% better chance of someone clicking on your web page or FB page than any other listing that follows. The ROI of SEO is around 45%. If you use good SEO on your website you will get $45 for every $1 you put into it. Just like any advertising, you get what you pay for. The whole point of advertising or SEO is to generate leads and then conversions.

Pay Per Click, PPC, marketers will give you all kinds of high percentage rates of success for paid advertising. In reality, most business owners know that it is nothing close. They throw away most of the money they put into PPC. If you use the tools Google gives you, but doesn't advertise, you will get far more bang for your buck. Contact us through the contact page here. We can discuss the process and, yes, the cost of SEO.

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