GA4 is a piece of code that goes in your website's code. There is a specific place for it. Each code is a unique idenitfier for your website. It allows Google, and any other search engine, to find your internet property through searches or queries. Without this code, your site will not be found by someone searching for your business unless they have your web address.

Last year, GA4 replaced Universal Analytics permanently. UA is no longer supported. If your website still has UA on it, it is easy to convert to GA4. This piece of code allows Google's analytics to check out, grade and rank your site. That is what puts your website on the first page or the seventh of a search for businesses like yours. With this piece of code on your site, you can get information from Google Search Console about how many times you show up in searches, how many times someone clicked on your website, how long they spent on which page, and much more. This gives you the information on what is working on your site and what needs improvement. With GA4 you will be able to get organic traffic when you otherwise couldn't.

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