What is Local SEO, Really?
According to Google, a local business profile is what puts your business on the map, literally, Google Maps. It is officially called Google Business Profile or GBP. You can optimize your website perfectly, but if you don't have a GBP, and also have it and your website linked, you are missing out on all sorts of traffic to your website. Earlier this year, Google did a major update. Once upon a time we only needed to sprinkle a few keywords around our website. Now Google requires your website and GBP to be optimized and linked correctly, to rank in the top 3 pack. When someone says local SEO, it should mean GBP, with maps. If you don't have a GBP, someone can go in and steal your Google listing on maps.
Local SEO for Huntsville Businesses
Have you noticed that your competitors have increased their visibility on the web? Huntsville is full of very intelligent people who have the desire and drive to succeed. When Huntsville, as a group, ups their game to improve their SEO, Google raises the bar for us all. I don't know if you remember when keywords were the only requirement. That was only a few years ago. Now there is so much more. Google is forcing us to connect more and more pieces of the puzzle that last year weren't even a consideration. I remember when a top ranking for a particular kind of business or niche or a local business was simple. If you want to be found by your target audience on the web you need more than FaceBook page. Now ranking as a local business in Huntsville requires a website linked to a GBP. Both must be optimized. The more crowed your business niche, the more optimization you will need. Did you know that 89% of people who find you on Meta (FB) search Google first?
Local Business SEO
When Google did a major update earlier this year, all kinds of things changed for internet connected businesses. SEO Services, LLC, keeps up with all those nasty updates. Google requires specific things from businesses with websites to allow them to rank on the first page of internet searches. We build your local business profile with Google's algorithms at the forefront of our calculations. We offer services with all of the search engines' new requirements in mind, not just website or just GBP optimization.
There are all kinds of opportunities you can find to improve your search rankings. You don't need to be the best at everything, just better than your competition.
SEO in Huntsville
Digital marketing is the way to go if you are looking for a great ROI. You can do the old fashioned way of print or radio or TV adds, but you will spend so much more to get the same ROI. Just like with the old fashioned methods, when your competitors get better at marketing, you need to up your game. Now the game is digital marketing. In real estate, it is location, location, location. The same goes for digital marketing, only now Google has done the research. All we need to do is use what Google has found to work. Your potential customers already know what they want and need. To optimize, we need to tap into that analysis.
We build your local SEO in Huntsville with your target demographic in mind. The people who are looking for your business have already shown up on the search engines' radar as to what they want, how they want it, why they want it and when they want it. You don't need to reinvent the wheel. If you are a musician playing '70's or classic rock and roll, Gen Z is not your target. SEO Services, LLC looks at your niche business and builds the SEO to please your target demographic. Someone looking for “plumbers in Huntsville” doesn't want “dentist in Huntsville”. We craft content specifically for your business.
SEO Services LLC aims to optimize search engine visibility for your business. We make the SEO content for your local business listing (website, GBP, social media) more in parity with your competition. You get more and better opportunities for your target audience to find you. This allows your business to rank higher on the search pages. This is digital marketing at its best.
For all you fine folks in lovely Huntsville, digital marketing moves across boundaries as easily as the wind. If you have quality content optimization, you will reach the surrounding areas as easily as your own. For example, Rome, Birmingham, Calhoun and Chattanooga are part of your marketing opportunities. Event planners, landscape architects, builders and recording studios draw customers from other cities in the area. Your optimized digital content reaches farther than you expect when we use the information Google gives us. If you have good GBP and website optimization, you will show up in neighboring areas.
Search Engine Optimization
The term search engine optimization comes from the idea that if search engines gather the information for a query or search of a particular word or phrase, the people searching for that word or phrase conform to a group that can be quantified. The search engines use this information to get more factors that determine a search pattern. When a website or local business profile (GBP) works to meet that pattern, that business is rewarded by a higher ranking on search engines. We now call fitting into that pattern Optimization or SEO. Look at it this way. If you want to find your friend, you have specific ways you know you can locate him. You can call or text or email or go to his house. That works for your friend, but if you are looking for a selection of event venues for a wedding, you don't have all the information that would work the same way. If you want prices or availability, you need a collection of information that allows you to compare options. The event venues with the best optimization will be at the top of the first page on search. Businesses that understand this work to find the points or factors which will draw their target audience into their business website, profile or social media. Google equates optimization efforts with care and concern for the businesses' customers. That is why the more money you put into SEO the better and other search engines will reward you for your efforts as well.
There is a process for optimization just like building a house. Foundational SEO is the first thing you must to do when your business profile or website is created. Google optimization requirements are like building codes for houses. Follow the codes and you will be happy with your house (website, local business profile). Just as you need to find a builder who you can work with, you need to find an SEO company that you can work with. If you try to cut corners and get the cheapest, you will regret it. Find one that understands your needs and goals. Being a local business, we can meet you to talk and discuss your needs and goals.
A business trying to optimize for the first time should come up with an SEO budget. Just trying to get the most for the least amount of money will fail. Cutting corners is always a loosing proposition. A conscientious marketing budget that considers your goals and accepts reasonable expectations inside that budget will be a whole lot less frustrating. You need to talk to someone about what Google requires and what the optimization time frame will be to reach your goals. Be realistic about who you can work with and what can be done in a given time frame.
SEO is like your house. Build it right and it will serve you well. If your business profile and website are set up well, people will be happy to come to your house (business) and visit. If you want to sell your products, there is another part you should consider. SEO Services, LLC is currently partnering with a company to dramatically increase your conversion rates. It's great to get people to visit your business, but even better when they actually buy your products. Doing both will give you more bang for your buck. Visit our website and check out the Products page to check out the conversion integration package. Right now it is a free service to add value to your SEO package.
If you are just starting to do SEO and just want your website optimized, this is the package for you.
We start with an audit, learn more about you and your business with a questionaire and phone consultation. After determining what your website needs, we do the technical and onpage optimization, and tracking metrics. This starts with determining your keywords then building the SEO from there.
This is the initial SEO, the foundation. This will cover up to 10 pages.
After the first month, we will discuss where you need to go from there.
Since Google made a major update earlier this year, your local business profile (GBP) is heavily dependant on your website.
First is an audit of your website, then we optimize your website and GBP together to make sure both are consistant with keywords, technical SEO and content. We make sure your tracking metrics are set up correctly.
This is for the top 10 pages of the website only.
At the end of this first month we will talk about where you need to go from there.
The first month is only for setup. There is so much to do that it is impossible to do everything in the first month. That is why we recommend ongoing SEO to continue to build your internet profile and address Google updates as needed.
This package includes optimization for your website, GBP and social media. As more businesses have improved their optimization, Google has raised the bar for ranking.
This package includes everything from the previous packages, but includes Social Media.
As before, this is a foundational SEO package. We will start with an audit of your internet properties and decide the best way build the foundation for your business starting with keywords. We make sure your tracking metrics are set up correctly to measure each page's success.
This applies to the top 10 pages of your website.
The first month is only for setup. There is so much to do that it is impossible to do everything in the first month. That is why we recommend ongoing SEO to continue to build your internet profile and address Google updates as needed.
Building on the previous SEO we will continue:
If there is a major Google update, we will inform you and work on the changes needed. Sometimes it takes a while to understand what the update is and how to fix it. Google is not transparent in these things.
Building on previous SEO, we will continue :
If there is a major Google update, we will inform you and work on the changes needed. Sometimes it takes a while to understand what the update is and how to fix it. Google is not transparent in these things.
Building on previous SEO, we will continue :
If there is a major Google update, we will inform you and work on the changes needed. Sometimes it takes a while to understand what the update is and how to fix it. Google is not transparent in these things.
Build from Scratch:
Simple website design using SquareSpace platform, up to 10 pages, SEO ready.
1st month
New GBP Setup and 1 month SEO
Build from Scratch:
Simple website design using SquareSpace platform, up to 10 pages, SEO ready.
1st month
Build from Scratch:
Website Audit, Technical Optimization, Setup Analytics, GBP Setup, Onpage & Keyword Optimization for
Top 10 Pages,
Social Media Setup/
1st month